Little over 18 months later, in September 2016, Spotify announced that it had launched in Japan for the first time.In March 2016, Spotify announced its launch in Indonesia, which has a population of over 270 million people.In February 2015, Spotify expanded again, into Turkey, via a deal with telco Vodafone.In September 2014, Spotify increased its presence in North America by launching in Canada.In February 2013, Spotify announced it was further expanding its availability in Europe to Poland, Portugal, and Italy.In March 2012, Spotify confirmed it was expanding into Germany, making the European territory the 13th country to host a Spotify launch globally.Spotify has continued with an aggressive roadmap of global expansion for its service since landing in the United States in 2011. Spotify’s global expansion – including launches in Japan, Indonesia, the Middle East, India and elsewhere The Premium subscribers figure (144 million) was up 27% year-on-year and 5% quarter-on-quarter. Since April 2018, Spotify has updated investors on its global subscriber figures via SEC filings and quarterly investor announcements in the US.Īccording to an investor update posted on October 29, 2020, Spotify ended Q3 2020 (the three months to end of September) with 144 million Premium subscribers and 320 million total monthly active users (MAUs). Initially, these updates came via media announcements and year-end financial documents registered in Luxembourg. Spotify has regularly updated its shareholders with its global subscriber count since it launched. How many subscribers does Spotify have worldwide today? The company’s ticker on the NYSE is SPOT. However, in March 2012, Spotify scrapped this restriction, meaning that ‘free’ Spotify users in the US could access the platform’s entire music library.įollowing years of sustained global growth, Spotify floated on the New York Stock Exchange on April 3, 2018, via a Direct Public Offering (DPO). Post-trial period, any US consumer who didn’t sign up to a paid subscription was told they would see their use of Spotify’s ad-funded tier limited to ten hours of music per month, and that they could only listen to a specific song five times in the same time period. It then launched in the United States in July 2011, offering users a six-month trial to all music via its ‘free’, ad-supported tier.įollowing that six month trial, Spotify planned to restrict ‘free’ access to its service in the US. Spotify initially launched in the UK, Germany, France, Italy, Spain, Finland, Norway and its home country of Sweden in 2008.
The platform operates a freemium structure, with both a paid-for subscription tier, and an ad-funded ‘free’ tier on its service.
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